Business coaching for owner-led companies

Coaching to multiply profit and get your life back for $1M to $30M business owners

Build stronger managers, remove the owner bottleneck, and run the week on a clear operating cadence with a partner who holds you to it.

Backed by The Alternative Board 7 years coaching owners 28 years across 100+ industries
Best fit $1M to $30M revenue 5 to 150 employees Owner-led Services, trades, professional firms, light manufacturing
Sound familiar?

Most owners are carrying more than they should

Every decision routes through you, so nothing moves when you step away.

There is never enough time, and the important work keeps waiting.

Your managers are good people, but they are not yet running their own areas.

Revenue is growing, but margin is not following it.

You want to grow, but you are not sure what to change first.

The week is reactive. Priorities get set, then firefighting wins.

None of that means you are doing it wrong. It means you need an operating cadence, and a partner.

The first 90 days

What we actually do together

No theory and no binder. Four moves that change how the business runs.

01

Set the real priorities

We separate what the business needs from what you need, then agree on the few things that actually move the number.

02

Install a weekly execution cadence

A scorecard, a short list of priorities, and a meeting rhythm that creates accountability without adding bureaucracy.

03

Clarify roles and decision rights

We define who owns what and who decides what, so the business stops depending on you being in every conversation.

04

Align the plan

Revenue, profit, capacity, and people, connected into one plan instead of four disconnected assumptions.

The Plan North difference

Built around your business, not a program off a shelf

We start by getting clear on what you want out of this business, then we treat the company as the vehicle to get you there. Every plan is built to your situation, your margins, your team, and your market.

You bring the goals. I bring 28 years across more than 100 industries, 7 years coaching owners, and the proven tools of The Alternative Board.

Peter Quayle, Owner and Business Coach
Peter Quayle
Owner and Business Coach
28years inside growth decisions
100+industries worked across
7years coaching owners
2019founded The Plan North and TAB St. Paul
Meet Peter

28 years inside growth decisions. 7 years in your corner.

I have spent 28 years inside growth decisions: pricing, positioning, lead flow, capacity, and the leadership habits that make plans real. That work put me in the room with companies of every size, across more than 100 industries, where the constraint was almost never the idea. It was execution.

Since 2019, I have coached owners through TAB St. Paul and The Plan North to reduce owner dependency, strengthen management, and build businesses that perform without constant firefighting.

Peter QuayleOwner and Business Coach, The Plan North · TAB St. Paul
Ways we work together

Three lanes, one starting point

Every engagement starts with the same discovery call. We pick the lane together.
Most common starting point

Private Coaching

  • Who it is for: owners who need a confidential thinking partner and real accountability
  • Cadence: monthly one to one sessions, plus access between them
  • Outcomes: clear priorities, fewer decisions stuck on your desk, steady progress on the work that matters
Book a Call with Peter
For owners who want a room

Coaching + Peer Board

  • Who it is for: owners who want outside perspective from people who have solved it before
  • Cadence: monthly board of non-competing owners, plus your private coaching
  • Outcomes: better decisions, faster pattern recognition, and a room that will tell you the truth
Book a Call with Peter
For leadership teams

Team Programs

  • StratPro: a guided, year long strategic planning process with your leadership team
  • Manager Training: structured development so your managers can run their own areas
  • ValueBuilder: understand what the company is worth, then systematically increase it
Book a Call with Peter
What changes

What working with Peter gives you back

Clarity on where you are going and why

A business that runs without you in every decision

Managers who own their areas and their numbers

More focus, more profitability, and less noise

A weekly cadence that turns the plan into execution

Your time back, and a partner who holds you to it

How it works

Getting started is simple

1

Book a call

A short, direct conversation about your business, your numbers, and what is in the way.

2

We find your lane

Together we confirm fit and pick the right path for exactly where the company is today.

3

You execute

You move forward with a clear plan, a weekly cadence, and Peter in your corner.

Backed by The Alternative Board

Global experience, delivered personally

The Plan North is powered by The Alternative Board, a proven system that has helped business owners around the world for decades through peer advisory boards, coaching, and practical tools. You get that global experience delivered personally and locally by Peter, right here in Saint Paul.

2.5x
average revenue growth vs. the national average
93%
say it adds real value to their business
85%
saw a profit increase
77%
improved how they lead their people
Results reported by members in the TAB Member Survey.
Who this is for

Owner-led companies ready to execute

This is built for owners and general managers of $1M to $30M companies, typically 5 to 150 employees, in services, trades, professional firms, and light manufacturing. If you want stronger margins, stronger managers, and a business that no longer depends on you being in every decision, you are in the right place.

Who it is not for: pre-revenue startups, side businesses, and owners looking for someone to hand the problem to. This works when you are ready to change how the week runs.
Questions

Good to know before we talk

What happens on the call?

A direct conversation about your business, your numbers, and your constraints. If I can help, I will show you exactly how. If I am not the right fit, I will tell you quickly and point you to a better resource.

Is it a sales pitch?

No. If we are not a fit, I will tell you quickly and point you to a better resource.

What will it cost?

Most clients invest between $500 and $3,500 per month, depending on whether it is one to one coaching, a peer board, or a team program. We will confirm fit and scope on the call.

What size business is this for?

Typically $1M to $30M in annual revenue. If you are below $1M, I will still help if your fundamentals are strong and you are ready to execute.

Do you work remotely or in person?

Both. I work with owners in Saint Paul in person and with owners outside the area by video, whatever fits your schedule.

I tried coaching before and it did not stick.

That usually happens for one of two reasons: the advice was generic, or nothing changed about how the week actually ran. We fix both. The plan is built to your business, and the weekly cadence is what makes it hold.

How fast will I see something change?

The cadence goes in within the first 90 days, and most owners feel the difference in their calendar before they see it in the numbers. Margin and capacity changes follow the decisions we make in that window.

Ready to stop being the bottleneck?

One conversation is enough to know whether this is the right move for your business.

Book a Call with Peter
Best fit: $1M to $30M revenue 5 to 150 employees Owner-led
The Plan North · TAB St. Paul
Business coaching for owner-led companies
Saint Paul, Minnesota and remote
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